Legacy in the making
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Legacy in the making building a long-term brand to stand out in a short-term world by Mark Miller

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Published .
Written in English


  • Branding (Marketing)

Book details:

Edition Notes

Includes bibliographical references and index.

StatementMark Miller & Lucas Conley ; foreword by Yvon Chouinard, founder of Patagonia
ContributionsConley, Lucas, author
LC ClassificationsHF5415.1255 .M5475 2018
The Physical Object
Paginationxxxi, 236 pages
Number of Pages236
ID Numbers
Open LibraryOL26964682M
ISBN 101260117561
ISBN 109781260117561
LC Control Number2017056194

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Legacy in the Making: Building a Long-Term Brand to Stand out in a Short-Term World by Mark Miller and Lucas Conley is about a new kind of legacy. Miller established The Legacy Lab in to research pioneering brands. The goal was to find out what it takes to create, nurture, and sustain brands that :// The book is extremely insightful. It is about leadership, decision making, and self-mastery. The lessons of this book can be perfectly applied to personal life and business environment. Takeaway @razbachar/legacylessons-in-leadership-by-james-kerr-book.   history and making a family legacy of many of the memories and precious events which represent a person’s and a family’s life story. The project also provides guidance on how to plan end-of-life care, personal and financial affairs, and help simplify necessary family duties and vital   The Making of a Legacy Paperback – Janu by Bryson Brown (Author) out of 5 stars 7 ratings. See all formats and editions Hide other formats and editions. Price New from Used from Kindle "Please retry" $ — — Paperback "Please retry" $ $ $  › Books › Literature & Fiction › Poetry.

Lucia Griggi/Redux Foreword BY YVON CHOUINARD, FOUNDER OF PATAGONIA My Personal Ambition In April , the authors of this book visited me at Patagonia’s headquarters, in Ventura, California, to talk - Selection from Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World [Book] Is legacy—that which endures—becoming a scarce resource? Inspired by questions like these, Mark Miller (founder of The Legacy Lab and chief strategy officer at Team One) and Lucas Conley (author of Obsessive Branding Disorder) present a provocative and counterintuitive argument in their new book Legacy in the :// This book is a fantastic summary of the events leading up to the creation of the Magna Carta, the copies made thereafter and its legacy. Beautifully written and a great book to gather general knowledge of events. The book also includes the clauses of the magna carta In March , McGraw-Hill Education published The Legacy Lab's first global book, "Legacy in the Making: Building a Long-Term Brand to Stand Out in a Short-Term World and in December Forbes magazine featured it as one of the “Top 10 Business Books for ”